Useful strategies

Embed your offering into your customer's business, to help them thrive

• What do your customers and prospects have to do to survive?
  A small number of key things usually determine survival and growth for a business. Discover and become part of what your customers need to do well to survive.
  
  
• Learn how you fit into your customers' purpose and processes
  What are they trying to accomplish? What needs to happen before you enter their picture? What happens afterwards? When you know, you will be able to fit their purpose and their processes better and see where you have room to grow.
  
  
• Find out what is broken in your customer's industry
  What doesn't really work well? What problems do their customers have to 'work around'?
  
  If you can help your customers solve their customers' problems and increase sales, your customers will be happy to see you profit as well.

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